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Apply for Character Labs

We review applications on a rolling basis. The application deadline for G3 (starting August 14) is 11:59pm Central Time on Sunday, July 14, 2024.
Learn more about Character Labs at


Your Startup

The Opportunity

What is the problem you are trying to solve, and why does it matter?

How do people solve this problem today? What competitors or substitutes exist?

How large is the market?

Your Approach

What does your product do? How does it help people solve their problem?

How do you find customers? How do you get them to use your product?

How do you make money? If you're really successful, how much money could your company make?

What's new about your approach? What's your unique customer insight?

What tests or experiments are you running in order to validate your idea?

Your Team

Briefly describe the skills and role of each founder.

How long have the founders known each other, and how did you meet?

How long has each of you been working on this idea?

How much time is each founder spending on this startup?

When startup life gets tough (and it always does!) why do you have conviction that this team will persevere?

Why did you decide to work on this problem, opportunity, or idea?

Success So Far

How much of this (if anything) have you built?

Which hypotheses have you validated? Which ones do you still have to figure out?

How do you know people want or need what you're building?

What is the most important thing you've learned while working on this?

Legal & Administrative

Have you incorporated or formed a legal entity for this startup? If so, what kind, and where was it formed?

What is the breakdown of equity ownership?

Please include everyone who has equity in the company: Founders, employees, contractors, advisors, investors, etc.

Have you raised money for this startup?

If so, please list each investment you have received: Name of the investor, amount invested, valuation, and type of security sold (convertible note, SAFE, stock, etc).

Have you completed or applied to any accelerator programs?

If so, please list each accelerator: Name, why you applied, whether you got in, whether you completed the program, etc.

How much money does the company have in the bank right now?

How much money does the company spend each month?

How long is your runway? At the current rate, how long can you keep working on this before you run out of money?

Are any of the founders covered by non-competes or intellectual property agreements that overlap with your project? If so, please explain.

Please provide any other relevant information about the structure or formation of the company.

Wrapping Up

Is there anything else we should know about you or your startup?

How did you find out about Character Labs?